# Approved Claims + FTC Disclosure Guide

ODR CNTRL campaign participants may only use claims that are materially true and substantiated.

All paid or affiliate-linked promotion must clearly disclose the relationship and avoid prohibited claims. The required relationship disclosure should be visible and clear in each post, text, reel, or story.

## Required disclosure examples

- #ad
- Paid partnership with ODR CNTRL
- I may earn commission through my link/code
- Sponsored by ODR CNTRL
- Gifted by ODR CNTRL. #ad
- Adult-managed NIL campaign. I may earn commission through this link.

## Prohibited content themes

- No medical or health outcome claims.
- No guarantee language around payout.
- No school endorsement statements unless ODR research route permits them.
- No scholarship, roster spot, playing-time, transfer, recruiting, or commitment inducement language.
- No "official team," "school-approved," or "coach-approved" wording unless ODR research route permits exact wording.
- No school logos, uniforms, mascots, facilities, or obvious school identifiers in high-school NIL creative unless ODR research route permits exact use.
- No "gifted, no #ad needed" or other disclosure-negation language.

## Compliance note

Do not publish promotional content before the NIL campaign has the applicable research route, state rider where required, disclosure evidence, and onboarding requirements marked complete. Escalate only when a location, institution, athlete status, product, or contract fact triggers it.